Tuesday, January 27, 2009
Roslyn Ridgeway: Bridging the Gap between Music & TV and FilmWriten by Isha Edwards
Can a musician revive their music career through film or television? For entertainment consultant, Roslyn Ridgeway, the answer is yes.
President and CEO of De Roz Productions, Inc., Roslyns proof-in-the-pudding is recording artist, TV and film star, Irene Cara. Cara is among a select group of mega-talented performers who have successfully transitioned from theater to television then records and feature films. The award-winning performer is best noted for her film roles in Sparkle, Fame, City Heat and the TV mini series, Roots. Although Ms. Cara has spent much of her energy developing music, with Roslyns help, Cara leveraged the reality television craze to gain visibility for herself and her female band, Hot Caramel. With Irenes talent and accomplishments on the screen, it was a hard task to re-introduce her to the public as a musician. We went back to her roots to do this. We did it through the power of television, Roslyn said.
Since reality television captivates most American audiences, the transition for Cara was seamless. After a twenty-year hiatus from TV and film, in 2005, Cara debuted on NBCs hit reality television show Hit Me Baby One More Time. Winning out over music legends Wang Chung, Cameo, Howard Jones, and Sophie B. Hawkins, Roslyn saw the power of television at work. Millions tuned in to watch Cara beat her competition. Reality television put Cara back in the limelight reminding fans of her talent and peaking interest in Hot Caramel.
Roslyns hard work continues to payoff. Currently, the Atlanta native is working with twin brothers and accomplished musicians, Darrell and Pharell Floyd. The twins career made a turn towards film after appearing in 20th Century Foxs Drumline.
The newly minted president of Business Women Professionals-USA, Roslyns resume reflects success in a myriad of industries, including entertainment, non-profit, and small business. As music artists continue to expand their careers into film and television, Roslyn works diligently to make her mark by bridging the gap between music, television and film.
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